What to Know About Saidat Balogun “Omoge Saida”
Saidat Aralamo Ashabi Balogun, popularly known as “Omoge Saida,” is a United Kingdom based socialite and entrepreneur who has carved out a niche in the luxury-goods and jewellery trade. Born on July 2, 1971, she is 54 years old and has grown a reputation for class, tenacity and refined taste.
Early Life & Education
Balogun was born and raised on Lagos Island in Nigeria. She attended Mayflower Junior and Senior Schools and later enrolled at Lagos State Polytechnic. Her father, Alhaji Chief F. S. Balogun of Ijebu-Aiyepe, is cited as a major role model.
Move to the UK
In 1993, she relocated to the United Kingdom to join her longtime partner, and by 1994 had secured residency. This move enabled her to travel globally and expand her horizons.
Family & Motherhood
Balogun is mother to three daughters, Jadesola, Monisola and Derinsola. Their initials (J-A-M-O-N-D) form the name of her business brand, JAMOND. Though she describes her marriage as her “first and only,” she has chosen not to remarry so she can concentrate on her children and career.
Business Ventures: JAMOND Jewellery
She is founder of JAMOND Jewellery, which began as trading designer items and has grown into a jewellery empire. Her brand became known for bespoke gold designs and European luxury labels, and she has build a clientele spanning Lagos and London.
Business Philosophy & Life Lessons
Balogun advises clients to focus on financial prudence over showmanship, saying: “buy only what you can afford.” She offers flexible payment options to maintain loyalty among customers. At 50+, she says she has learned to “ignore negativity” and remain graceful amid criticism.
Signature Style
Balogun’s fashion sense exudes luxury, she favour brands like Louis Vuitton, Gucci, Chanel, Hermès and Valentino. She prefers fabrics such as voile, Filtex and HKG, and describes her style as “simplicity with a touch of bold colour.”