Nigerian Breweries Kicks Off Festive Season with “Desperados-Led” Christmas Campaign
Nigerian Breweries Plc has launched its 2025 Christmas campaign with its tequila-infused beer brand Desperados leading the charge in a series of entertainment and cultural events aimed at young Nigerians.
Under the banner “Clock The Vibe,” the campaign kicked off with a Homecoming Party, a launch event expected to set the mood for a month packed with concerts, tours, and festive engagements nationwide.
Desperados is slated to feature prominently in several major December happenings, beginning with the nationally celebrated season of festivities known as Detty December Fest in Lagos.
On 14 December, the brand will join Davido’s 5 Alive Nationwide Tour at Eagle Square, Abuja, adding to the energy and atmosphere of the concert.
Then, from 22 to 25 December, Desperados will headline at Flytime Fest 2025 at the Eko Convention Centre, Lagos. The festival is expected to bring together major Afrobeats stars, including Olamide, Davido, Asake and Flavour.
According to Onyebuchi Allanah, Senior Brand Manager for Desperados, the aim is to deliver immersive experiences that resonate with youth culture and spark celebration across the country. “Through the Clock The Vibe campaign, we’re bringing more colour, energy and originality to the festive season,” she said.
Ultimately, Nigerian Breweries says the brand’s presence across these headline events is meant to tap into Nigeria’s vibrant music scene, nightlife, and cultural life, defining December 2025 as a month of fun, connection and festive energy for young Nigerians nationwide.