How To Create a Channel On WhatsApp Business (Step-by-Step Guide)
If you’re looking for a new way to connect with your customers, followers, or community, WhatsApp Channels is the perfect feature for you. It allows businesses and creators to broadcast updates, news, and promotions to a large audience, all within WhatsApp.
In this article, we’ll show you how to create a channel on WhatsApp Business, step by step.
What Is a WhatsApp Channel?
A WhatsApp Channel is a one-way communication feature that lets you share updates with your followers. Unlike regular chats, followers can’t reply directly to messages. They can only react with emojis or forward your updates.
This makes Channels ideal for businesses, influencers, and organizations who want to share announcements, offers, or events quickly and effectively.
The advantages of setting up a WhatsApp channel
There are numerous advantages to setting up a WhatsApp channel for your company or brand:
Open communication with your target audience
Instantaneous news, promotions, and updates
Private and secure—no one else can see the followers’ information
More interaction with basic emoticon responses
Worldwide reach through WhatsApp’s enormous user base
How To Create a Channel on WhatsApp Business
Follow these simple steps to set up your WhatsApp Channel using the WhatsApp Business app:
Step 1: Open WhatsApp Business
Make sure you have the latest version of the WhatsApp Business app installed from the Google Play Store or Apple App Store. Then, open the app and log in.
Step 2: Go to the “Updates” Tab
At the bottom of your screen, you’ll see the Updates tab (where Status used to be). Tap it.
Step 3: Tap the “+” Icon
In the Updates section, tap the “+” icon and select Create Channel.
Step 4: Set Up Your Channel
Follow the on-screen instructions:
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Add a Channel name (e.g., your business or brand name).
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Write a Channel description that tells followers what kind of updates they’ll receive.
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Upload a profile photo that represents your business or brand identity.
Step 5: Customize and Share Your Channel
Once your Channel is created, you’ll receive a unique link. You can:
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Share the link on your website, social media, or email newsletters.
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Encourage customers to follow your Channel for exclusive updates and offers.
Advice for Expanding Your WhatsApp Channel
To ensure the success of your channel:
Post informative and regular content, such as behind-the-scenes news, discounts, and updates.
Make your updates interesting by using pictures, videos, and emojis.
Advertise your channel on all online channels.
Monitor followers’ reactions to understand what content performs best.
Why Use Business WhatsApp Channels?
For companies looking for a simple, direct method of reaching their customers, WhatsApp Channels are revolutionary. Channels are more private, scalable, and professional than broadcasts or group chats.
They can help you build stronger customer relationships, improve brand loyalty, and boost sales through real-time engagement.