Job Type: Full Time (On-site) | Job Location: Barnawa, Kaduna | Gross Salary: ₦100,000.00
Arewatees Limited is searching for a talented social strategy manager to represent our company by building a social media presence for our brands. The social strategy manager will be required to run advertising campaigns and drive engagement by creating high-quality original content. You should also engage influencers, manage our community by responding to comments, and oversee our customer service across all platforms. To be successful as a social strategy manager, you should possess a wealth of pertinent marketing experience. Ultimately, a top-notch social strategy manager should back their expertise by creating and sharing all relevant technical documents.
Job Responsibilities:
- Provide guidance and advice to increase visibility, awareness, understanding and support for Arewatees’ brand (vision, objectives, activities, and programs)
- Develop, implement, and maintain a cohesive media strategy, policies, guidelines, tools, and procedures
- Prepare, lead, and manage marketing projects, including planning, budget, and status reporting
- Responsible for website management and continuous improvement
- Manage the day-to-day handling of company social media channels, adapting content to suit different channels
- Manage, create, and publish effective content, by liaising with Founder, product designers and sales team
- Lead and collaborate with product development team to develop, launch, and manage new competitions and
- campaigns that promote new product launches, the company and brand
- Monitor, track, analyse and prepare weekly and monthly reports on SEO, social media analytics and ROI, and perform forecasting for marketing to achieve sales objectives
- Manage and facilitate social media communities by responding to social media posts, messages, developing discussions and enquiries (consult with team members for appropriate actions)
- Undertake audience research (behaviour, demographics, buying patterns etc.)
- Communicate with industry professionals via social media to create a strong network
- Stay up to date with new digital technologies and social media best practices
- Select and build key relationships with influencers who align with company values across the social media platforms
- Identify and analyse competitor activity
- Educate team members on the use of social media and promote its use within the company (in-house roles)
Job Requirements:
- A solid understanding of the use of a range of social media platforms, particularly in relation to advertising/branding and customers
- Strong copywriting and editing skills suitable for each platform, from knowing how to write a successful tweet to using effective storytelling techniques
- Familiarity with website design, management and publishing
- Knowledge and understanding of algorithms and search engine optimisation
- Creative skills for contributing new and innovative ideas
- Strong communication and people skills for articulating ideas to colleagues and clients
- Excellent team working, collaboration and networking skills
- An ability to identify target audience preferences and build content to meet them
- Organisational skills, with the capacity to prioritise and work across multiple projects
- The ability to work well under pressure to meet deadlines
- Skills in data analysis and interpreting statistics
- First Degree (BSc/HND) in marketing, advertising, business management, journalism, media and communications, public relations, Information and communication technology, or another related field.
- Minimum of 3 years cognate work experience.
Preferred:
- Female for gender balance
- Not more than 35 years of age
Application Deadline: 15th April, 2023
Click here to Apply