Job Application: Social Strategy Manager

Job Type: Full Time (On-site) | Job Location: Barnawa, Kaduna | Gross Salary: ₦100,000.00

Arewatees Limited is searching for a talented social strategy manager to represent our company by building a social media presence for our brands. The social strategy manager will be required to run advertising campaigns and drive engagement by creating high-quality original content. You should also engage influencers, manage our community by responding to comments, and oversee our customer service across all platforms. To be successful as a social strategy manager, you should possess a wealth of pertinent marketing experience. Ultimately, a top-notch social strategy manager should back their expertise by creating and sharing all relevant technical documents.

Job Responsibilities:

Provide guidance and advice to increase visibility, awareness, understanding and support for Arewatees’ brand (vision, objectives, activities, and programs)
Develop, implement, and maintain a cohesive media strategy, policies, guidelines, tools, and procedures
Prepare, lead, and manage marketing projects, including planning, budget, and status reporting
Responsible for website management and continuous improvement
Manage the day-to-day handling of company social media channels, adapting content to suit different channels
Manage, create, and publish effective content, by liaising with Founder, product designers and sales team
Lead and collaborate with product development team to develop, launch, and manage new competitions and
campaigns that promote new product launches, the company and brand
Monitor, track, analyse and prepare weekly and monthly reports on SEO, social media analytics and ROI, and perform forecasting for marketing to achieve sales objectives
Manage and facilitate social media communities by responding to social media posts, messages, developing discussions and enquiries (consult with team members for appropriate actions)
Undertake audience research (behaviour, demographics, buying patterns etc.)
Communicate with industry professionals via social media to create a strong network
Stay up to date with new digital technologies and social media best practices
Select and build key relationships with influencers who align with company values across the social media platforms
Identify and analyse competitor activity
Educate team members on the use of social media and promote its use within the company (in-house roles)

Job Requirements:

A solid understanding of the use of a range of social media platforms, particularly in relation to advertising/branding and customers
Strong copywriting and editing skills suitable for each platform, from knowing how to write a successful tweet to using effective storytelling techniques
Familiarity with website design, management and publishing
Knowledge and understanding of algorithms and search engine optimisation
Creative skills for contributing new and innovative ideas
Strong communication and people skills for articulating ideas to colleagues and clients
Excellent team working, collaboration and networking skills
An ability to identify target audience preferences and build content to meet them
Organisational skills, with the capacity to prioritise and work across multiple projects
The ability to work well under pressure to meet deadlines
Skills in data analysis and interpreting statistics
First Degree (BSc/HND) in marketing, advertising, business management, journalism, media and communications, public relations, Information and communication technology, or another related field.
Minimum of 3 years cognate work experience.