Qing Madi Condemns Industry’s Treatment of Women, Calls for Greater Support in Nigerian Music
Rising star Qing Madi has sparked renewed conversation about gender equity in Nigeria’s music landscape, cautioning that the industry continues to shortchange female artists.
In a forthright appearance on the Wahala Podcast, the singer-songwriter described the music industry as “not the best for women in terms of protecting women” and criticized its systemic shortcomings. She highlighted how female artists face double standards, being required to work twice as hard as their male peers just to gain recognition, while also enduring harsher scrutiny for their actions and choices.
“Women have to do twice as much work as their male counterparts. Women are oftentimes criticised for nothing. But they don’t do that to the men. The men have the right to do whatever they like, but for the women, society just wants to box women so much,” she remarked
Despite these challenges, Qing Madi affirmed her pride in being a female artist in Nigeria, acknowledging the resilience required to thrive in what remains a male-dominated space.
Broader Context and Perspectives
1. The Gender Inequality Landscape in Nigeria
The challenges Qing Madi described echo broader societal patterns. Gender inequality in sectors such as entertainment, politics, and education in Nigeria is deeply rooted in cultural beliefs and enduring traditions that often frame women as subordinate to men.
Such norms extend into professional spaces, limiting support systems that should ideally empower female creatives.
2. A Dark Industry, Says Qing Madi
Earlier this year, Qing Madi characterized the music industry as “dark,” citing her personal struggles with complex contracts, greedy professionals, and the overwhelming pressure of the spotlight. She revealed in an interview on the LagosMeetsLondon podcast her yearning for a simpler career, one that allows for artistic focus without constant exploitation or burnout.
3. Standing Tall Amid Obstacles
Qing Madi’s story is one of perseverance. In January 2025, she was named Spotify’s EQUAL Africa Artist, a recognition that attests to her impact within a male-dominated industry, especially as one of the top-streamed female artists in Nigeria.
Her ongoing success, including widespread acclaim for her music and a growing fan base, underlines her ability to push through systemic barriers with authenticity and resilience.
What Comes Next?
Amplifying Support Networks: Her comments fuel a much-needed call for stronger institutional support and mentorship programs tailored to female creatives.
Policy and Industry Reform: Greater advocacy for equitable contracts, fair treatment, and creative autonomy could help dismantle existing double standards.
Cultural Shift Through Voices like Qing Madi’s: As she continues to rise, her visibility makes her a powerful role model. Her narrative may inspire a generation of Nigerian girls, and fellow female artists, to demand respect and space for their artistry.