Spotify Unveils “Greasy Tunes Café” Pop-Up in Lagos to Celebrate Nigerian Music and Cuisine
Spotify has launched a three-week pop-up experience in Lagos named Greasy Tunes Café, aiming to fuse Nigerian food culture with musical discovery.
The initiative, which opened Tuesday evening, offers a setting where patrons can order traditional Nigerian dishes and immediately receive a customized Spotify playlist or podcast that matches their culinary choice in real time.
Bea Theron, Spotify’s Experiential Marketing Manager for Sub-Saharan Africa, explained the concept is rooted in insights showing that for many Nigerian Gen Z consumers, food and music are deeply intertwined in daily life. She observed that Afrobeats dominates their listening patterns, and Greasy Tunes Café is intended to reflect that cultural relationship.
Victor Okpala, Artist & Label Partnership Manager for West Africa at Spotify, said the café will also act as a platform for rising talents and host educational events. Among the planned activities are a documentary screening on Afro-Nigerian Afro-funk and a showcase featuring the Eyo masquerade on October 11.
Emerging artist Fola (Folarin Odunlami) was present at the launch, sharing that his journey in music has been gradual and driven by steadfast dedication. He expressed his ambition to carry Afrobeats further into international recognition.
South African performer Thakzin also attended and reflected on creative inspiration, stating that music must respond to authentic emotions and that pushing new soundscapes demands perseverance.
The launch drew a diverse crowd including music creators, influencers, podcasters, and fans, creating a vibrant, interactive atmosphere where Nigerian music and culinary heritage were celebrated in tandem.
Greasy Tunes Café represents Spotify’s strategy to build immersive cultural experiences that elevate emerging artists, foster creativity, and deepen engagement with Nigeria’s music and food legacy.