Taylor Swift Launches 12th Studio Album, The Life of a Showgirl, for Pre-Order
At exactly 12:12 a.m. on August 12, 2025, Taylor Swift quietly unveiled her twelfth studio album, The Life of a Showgirl, by opening pre-orders following a mysterious countdown on her website.
The reveal took place during a teaser appearance on the New Heights podcast, hosted by her boyfriend Travis Kelce and his brother Jason Kelce. In an eye-catching clip, Taylor presented the album (with the cover blurred) from a mint-green briefcase marked “TS”, a vivid nod to her branding style.
What’s Available Now:
The album is now available for pre-order in multiple collectible formats:
Portofino orange glitter vinyl
Cassette
CD bundled with a poster
All orders are set to ship before October 13, but the official release date hasn’t been announced yet.
A Marketing Masterclass
Fans, known as “Swifties,” had been picking up on a flurry of easter-egg hints, such as a carousel of 12 orange-themed images captioned “Thinking about when she said ‘See you next era…’”, fueling speculation about her next era
After the countdown, themed Spotify billboards and a curated playlist pointed to the involvement of long-time collaborators Max Martin and Shellback, suggestive of a potentially pop-infused sound.
The Bigger Picture
The Life of a Showgirl follows her 2024 project, The Tortured Poets Department, and arrives on the heels of her record-breaking Eras tour, which grossed over $2.2 billion, cementing her status as one of music’s hardest-working superstars.
Adding to the milestone, this release is her first full album since gaining full ownership of her first six albums’ masters, a long-sought victory in her ongoing quest for artistic control.
Cultural Ripples
While Swifties reveled in the announcement, not everyone was enthusiastic. Ireland AM host Muireann O’Connell pushed back against criticism that the buzz around a pop star’s release is frivolous, arguing instead that Swift’s global impact, culturally and economically, easily justifies the attention.
Taylor Swift just dropped the official pre-order for her 12th album, The Life of a Showgirl, via a stylish teaser on New Heights. Physical copies in striking formats are available now, while fans wait for the full release date. This next era is already feeling monumental.